Rating Rationale
July 03, 2025 | Mumbai
Vedant Fashions Limited
Ratings reaffirmed at 'Crisil AA/Stable/Crisil A1+'
 
Rating Action
Total Bank Loan Facilities RatedRs.120 Crore
Long Term RatingCrisil AA/Stable (Reaffirmed)
 
Rs.10 Crore Commercial PaperCrisil A1+ (Reaffirmed)
Note: None of the Directors on Crisil Ratings Limited’s Board are members of rating committee and thus do not participate in discussion or assignment of any ratings. The Board of Directors also does not discuss any ratings at its meetings.
1 crore = 10 million
Refer to Annexure for Details of Instruments & Bank Facilities

Detailed rationale

Crisil Ratings has reaffirmed its ‘Crisil AA/Stable/Crisil A1+ratings on the long-term bank facilities and commercial paper of Vedant Fashions Ltd (VFL)..

 

The ratings continue to reflect the established presence of VFL in the men's ethnic clothing segment, its strong operating efficiency and robust financial risk profile. These strengths are partially offset by susceptibility to economic downturns, inflationary pressure, addition of stores, and intense competition in the domestic apparel business.

Analytical approach

Crisil Ratings has evaluated the standalone business and financial risk profiles of VFL.

Key rating drivers & detailed description

Strengths:

  • Established market position: VFL, with its flagship brand ‘Manyavar’, is one of the market leaders in the Indian celebration wear market. The business risk profile is underpinned by the company’s strong brand in the ethnic wear segment and large retail footprint, spanning over 662 exclusive brand outlets (EBOs) across the country and 16 EBOs across 12 international cities; covering around 17.9 lakh square feet (sq ft). The company has generated a turnover of Rs 1,383 crore in fiscal 2025, despite marginal slowdown in demand owing to subdued consumer sentiment and general decline in discretionary spending. With further expansion in store network across the country, deeper penetration of new and emerging brands such as Twamev, Mohey and Diwas, and strategic advertisement campaigns, the company is likely to maintain a strong market position over the medium term.

 

  • Strong operating efficiency: The company has sustained its pre IndAS adjusted earnings before interest, tax, depreciation, and amortisation (Ebitda) margin at over 30% during the last three fiscals, aided by its asset-light franchisee business model and an effective automated supply chain management. Security deposits received from franchisees (accounting for 35-40% of receivables) offer a shield against any loss due to non-recovery.

 

  • Robust financial risk profile: Networth was healthy at Rs 1,619 crore as on March 31, 2025, while the total outside liabilities to tangible networth (TOL/TNW) ratio was low around 0.6 time as on the same date. Nil reliance on any external debt and healthy profitability led to strong debt protection metrics, as reflected in interest coverage ratio of more than 11 times in fiscal 2025. 

 

Weaknesses:

  • Susceptibility of operating performance to economic downturns, inflationary pressure and addition of stores: Revenue and profitability remain susceptible to economic downturns, as spending on products such as apparel is discretionary in nature. When customers are on a cautious mode, spends on segments such as apparel are impacted the most. On the contrary, non-discretionary segments are less affected. For instance, revenue growth slowed down considerably and has been flattish over fiscals 2024 and 2025, due to muted discretionary demand, over a large base of fiscal 2023. Furthermore, large expansion by retailers could exert pressure on their operating margin. With a negative same store growth rate in fiscal 2025, over the last fiscal, and with escalating rental expenses towards expanding store networks, the pre-IndAS adjusted Ebitda margin for VFL has come down to around 33% in fiscal 2025 (post-IndAS Ebidta margin stood at 46%), from 37-40% reported over the last few fiscals (post-IndAS Ebitda margin ranged between 48-50%). Growth in revenue and profitability remains a key monitorable.

 

  • Intense competition in the domestic apparel business: The domestic apparel business is highly fragmented with competition among organised players intensifying. Though VFL, through its flagship brand, Manyavar and other brands such as Mohey, Diwas, Mebaaz, and Twamev, enjoys a strong market share in the Indian ethnic wear segment, competition from both organised players and the large unorganised segment continues to constrain scalability. Topline remained in the similar range around Rs 1,360-1,380 crore during the last two fiscals ended 2025, compared to around Rs 1,324 crore in fiscal 2023. Furthermore, the company generate bulk of its revenue from the men’s celebration wear segment. With VFL strengthening its market position across multiple price ranges, age groups, and genders, diversification and scale up across new segments, sustained growth in revenue remains a key monitorable.

Liquidity: Superior

Bank limit remained unutilised for the 12 months through March 2025. Cash accruals, expected in the range of Rs 330-400 crore over the medium term should further aid liquidity in the absence of any term debt obligation. In addition, VFL maintains more than Rs 900 crore of liquid investments in mutual funds and bonds.

Outlook: Stable

Crisil Ratings believes VFL will continue to benefit from its healthy brand recognition, pan-India presence, established market position in the Indian ethnic men’s wear segment and its strong financial risk profile.

Rating sensitivity factors

Upward factors:

  • Over 25% growth in turnover, with diversification in revenue profile, higher contribution from the women and kids wear segments and sustenance of operating margin
  • Sustenance of healthy financial risk profile and liquidity 

 

Downward factors:

  • Increasing competition resulting in stagnation of growth and decline in pre-IndAS adjusted Ebitda margin to below 25%
  • Large, debt-funded capital expenditure (capex) or inorganic expansion, weakening the financial risk profile

About the company

VFL was set up as a proprietorship firm by members of the Kolkata-based Modi family. The firm was reconstituted as a private limited company in 2002. It manufactures and retails ethnic wear for men and women, and markets its clothing through EBOs and multibrand outlets under the brands, Manyavar and Mohey.

 

The company got listed on the Bombay Stock Exchange and the National Stock Exchange in February 2022.

Key financial indicators

As on / for the period ended March 31

Unit

2025

2024

Operating income

Rs crore

1,386.70

1,365.13

Reported profit after tax

Rs crore

388.47

414.57

PAT margin

%

28.01

30.37

Adjusted debt/Adjusted networth

Times

0.00

0.00

Interest coverage

Times

11.64

14.78

Any other information: Not applicable

Note on complexity levels of the rated instrument:
Crisil Ratings` complexity levels are assigned to various types of financial instruments and are included (where applicable) in the 'Annexure - Details of Instrument' in this Rating Rationale.

Crisil Ratings will disclose complexity level for all securities - including those that are yet to be placed - based on available information. The complexity level for instruments may be updated, where required, in the rating rationale published subsequent to the issuance of the instrument when details on such features are available.

For more details on the Crisil Ratings` complexity levels please visit www.crisilratings.com. Users may also call the Customer Service Helpdesk with queries on specific instruments.

Annexure - Details of Instrument(s)

ISIN Name Of Instrument Date Of Allotment Coupon Rate (%) Maturity Date Issue Size (Rs. Crore) Complexity Levels Rating Outstanding with Outlook
NA Commercial Paper NA NA 7 to 365 days 10.00 Simple Crisil A1+
NA Overdraft Facility NA NA NA 50.00 NA Crisil AA/Stable
NA Proposed Fund-Based Bank Limits NA NA NA 20.00 NA Crisil AA/Stable
NA Working Capital Demand Loan NA NA NA 50.00 NA Crisil AA/Stable
Annexure - Rating History for last 3 Years
  Current 2025 (History) 2024  2023  2022  Start of 2022
Instrument Type Outstanding Amount Rating Date Rating Date Rating Date Rating Date Rating Rating
Fund Based Facilities LT 120.0 Crisil AA/Stable   -- 05-07-24 Crisil AA/Stable 10-07-23 Crisil AA/Stable 11-07-22 Crisil AA-/Stable Crisil AA-/Stable
Commercial Paper ST 10.0 Crisil A1+   -- 05-07-24 Crisil A1+ 10-07-23 Crisil A1+ 11-07-22 Crisil A1+ Crisil A1+
All amounts are in Rs.Cr.
Annexure - Details of Bank Lenders & Facilities
Facility Amount (Rs.Crore) Name of Lender Rating
Overdraft Facility 30 ICICI Bank Limited Crisil AA/Stable
Overdraft Facility 20 HDFC Bank Limited Crisil AA/Stable
Proposed Fund-Based Bank Limits 20 Not Applicable Crisil AA/Stable
Working Capital Demand Loan 50 Kotak Mahindra Bank Limited Crisil AA/Stable
Criteria Details
Links to related criteria
Basics of Ratings (including default recognition, assessing information adequacy)
Criteria for manufacturing, trading and corporate services sector (including approach for financial ratios)

Media Relations
Analytical Contacts
Customer Service Helpdesk

Ramkumar Uppara
Media Relations
Crisil Limited
M: +91 98201 77907
B: +91 22 6137 3000
ramkumar.uppara@crisil.com

Kartik Behl
Media Relations
Crisil Limited
M: +91 90043 33899
B: +91 22 6137 3000
kartik.behl@crisil.com

Divya Pillai
Media Relations
Crisil Limited
M: +91 86573 53090
B: +91 22 6137 3000
divya.pillai1@ext-crisil.com


Argha Chanda
Director
Crisil Ratings Limited
B:+91 33 4011 8200
argha.chanda@crisil.com


Vishnu Sinha
Associate Director
Crisil Ratings Limited
B:+91 33 4011 8200
vishnu.sinha@crisil.com


NILABHRA DAS
Manager
Crisil Ratings Limited
B:+91 33 4011 8200
nilabhra.das@crisil.com

Timings: 10.00 am to 7.00 pm
Toll free Number:1800 267 3850

For a copy of Rationales / Rating Reports:
CRISILratingdesk@crisil.com
 
For Analytical queries:
ratingsinvestordesk@crisil.com



 

Note for Media:
This rating rationale is transmitted to you for the sole purpose of dissemination through your newspaper/magazine/agency. The rating rationale may be used by you in full or in part without changing the meaning or context thereof but with due credit to Crisil Ratings. However, Crisil Ratings alone has the sole right of distribution (whether directly or indirectly) of its rationales for consideration or otherwise through any media including websites and portals.


About Crisil Ratings Limited (A subsidiary of Crisil Limited, an S&P Global Company)

Crisil Ratings pioneered the concept of credit rating in India in 1987. With a tradition of independence, analytical rigour and innovation, we set the standards in the credit rating business. We rate the entire range of debt instruments, such as bank loans, certificates of deposit, commercial paper, non-convertible/convertible/partially convertible bonds and debentures, perpetual bonds, bank hybrid capital instruments, asset-backed and mortgage-backed securities, partial guarantees and other structured debt instruments. We have rated over 33,000 large and mid-scale corporates and financial institutions. We have also instituted several innovations in India in the rating business, including ratings for municipal bonds, partially guaranteed instruments and infrastructure investment trusts (InvITs).

Crisil Ratings Limited ('Crisil Ratings') is a wholly-owned subsidiary of Crisil Limited ('Crisil'). Crisil Ratings Limited is registered in India as a credit rating agency with the Securities and Exchange Board of India ("SEBI").

For more information, visit www.crisilratings.com 

 



About Crisil Limited

Crisil is a leading, agile and innovative global analytics company driven by its mission of making markets function better. 

It is India’s foremost provider of ratings, data, research, analytics and solutions with a strong track record of growth, culture of innovation, and global footprint.

It has delivered independent opinions, actionable insights, and efficient solutions to over 100,000 customers through businesses that operate from India, the US, the UK, Argentina, Poland, China, Hong Kong and Singapore.

It is majority owned by S&P Global Inc, a leading provider of transparent and independent ratings, benchmarks, analytics and data to the capital and commodity markets worldwide.

For more information, visit www.crisil.com

Connect with us: TWITTER | LINKEDIN | YOUTUBE | FACEBOOK


CRISIL PRIVACY NOTICE
 
Crisil respects your privacy. We may use your contact information, such as your name, address and email id to fulfil your request and service your account and to provide you with additional information from Crisil. For further information on Crisil's privacy policy please visit www.crisil.com.



DISCLAIMER

This disclaimer is part of and applies to each credit rating report and/or credit rating rationale ('report') provided by Crisil Ratings Limited ('Crisil Ratings'). For the avoidance of doubt, the term 'report' includes the information, ratings and other content forming part of the report. The report is intended for use only within the jurisdiction of India. This report does not constitute an offer of services. Without limiting the generality of the foregoing, nothing in the report is to be construed as Crisil Ratings provision or intention to provide any services in jurisdictions where Crisil Ratings does not have the necessary licenses and/or registration to carry out its business activities. Access or use of this report does not create a client relationship between Crisil Ratings and the user.

The report is a statement of opinion as on the date it is expressed, and it is not intended to and does not constitute investment advice within meaning of any laws or regulations (including US laws and regulations). The report is not an offer to sell or an offer to purchase or subscribe to any investment in any securities, instruments, facilities or solicitation of any kind to enter into any deal or transaction with the entity to which the report pertains. The recipients of the report should rely on their own judgment and take their own professional advice before acting on the report in any way.

Crisil Ratings and its associates do not act as a fiduciary. The report is based on the information believed to be reliable as of the date it is published, Crisil Ratings does not perform an audit or undertake due diligence or independent verification of any information it receives and/or relies on for preparation of the report. THE REPORT IS PROVIDED ON “AS IS” BASIS. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAWS, CRISIL RATINGS DISCLAIMS WARRANTY OF ANY KIND, EXPRESS, IMPLIED OR OTHER WARRANTIES OR CONDITIONS, INCLUDING WARRANTIES OF MERCHANTABILITY, ACCURACY, COMPLETENESS, ERROR-FREE, NON-INFRINGEMENT, NON-INTERRUPTION, SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE OR INTENDED USAGE. In no event shall Crisil Ratings, its associates, third-party providers, as well as their directors, officers, shareholders, employees or agents be liable to any party for any direct, indirect, incidental, exemplary, compensatory, punitive, special or consequential damages, costs, expenses, legal fees or losses (including, without limitation, lost income or lost profits and opportunity costs) in connection with any use of any part of the report even if advised of the possibility of such damages.

The report is confidential information of Crisil Ratings and Crisil Ratings reserves all rights, titles and interest in the rating report. The report shall not be altered, disseminated, distributed, redistributed, licensed, sub-licensed, sold, assigned or published any content thereof or offer access to any third party without prior written consent of Crisil Ratings.

Crisil Ratings or its associates may have other commercial transactions with the entity to which the report pertains or its associates. Ratings are subject to revision or withdrawal at any time by Crisil Ratings. Crisil Ratings may receive compensation for its ratings and certain credit-related analyses, normally from issuers or underwriters of the instruments, facilities, securities or from obligors.

Crisil Ratings has in place a ratings code of conduct and policies for managing conflict of interest. For more detail, please refer to: https://www.crisil.com/en/home/our-businesses/ratings/regulatory-disclosures/highlighted-policies.html. Public ratings and analysis by Crisil Ratings, as are required to be disclosed under the Securities and Exchange Board of India regulations (and other applicable regulations, if any), are made available on its websites, www.crisilratings.com and https://www.ratingsanalytica.com (free of charge). Crisil Ratings shall not have the obligation to update the information in the Crisil Ratings report following its publication although Crisil Ratings may disseminate its opinion and/or analysis. Reports with more detail and additional information may be available for subscription at a fee.  Rating criteria by Crisil Ratings are available on the Crisil Ratings website, www.crisilratings.com. For the latest rating information on any company rated by Crisil Ratings, you may contact the Crisil Ratings desk at crisilratingdesk@crisil.com, or at (0091) 1800 267 3850.

Crisil Ratings shall have no liability, whatsoever, with respect to any copies, modifications, derivative works, compilations or extractions of any part of this [report/ work products], by any person, including by use of any generative artificial intelligence or other artificial intelligence and machine learning models, algorithms, software, or other tools. Crisil Ratings takes no responsibility for such unauthorized copies, modifications, derivative works, compilations or extractions of its [report/ work products] and shall not be held liable for any errors, omissions of inaccuracies in such copies, modifications, derivative works, compilations or extractions. Such acts will also be in breach of Crisil Ratings’ intellectual property rights or contrary to the laws of India and Crisil Ratings shall have the right to take appropriate actions, including legal actions against any such breach.

Crisil Ratings uses the prefix 'PP-MLD' for the ratings of principal-protected market-linked debentures (PPMLD) with effect from November 1, 2011, to comply with the SEBI circular, "Guidelines for Issue and Listing of Structured Products/Market Linked Debentures". The revision in rating symbols for PPMLDs should not be construed as a change in the rating of the subject instrument. For details on Crisil Ratings' use of 'PP-MLD' please refer to the notes to Rating scale for Debt Instruments and Structured Finance Instruments at the following link: https://www.crisilratings.com/en/home/our-business/ratings/credit-ratings-scale.html